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IT’S OFFICIAL, the limited-edition Gucci x Oura Ring collaboration is back in stock online and in select stores around the world.
At $950, the luxury wearable is made from black synthetic corundum with 18-karat yellow gold braided torchon detailing and a signature interlocking G logo. The ring features Oura’s third generation technology that monitors sleep, heart rate, and other key body signals. And while the price tag is almost double what you’d pay for the latest Oura Gen3, the Gucci edition does include a lifetime Oura Ring membership—currently valued at $5.99 per month.
Read more: Best Fitness Smartwatches
Following in the steps of the Apple Watch Hermes, Oura Ring’s collaboration with Gucci further demonstrates the consumer demand for luxury pieces backed by leading wellness capabilities. As technology becomes an increasingly integral part of our lives and well-being, there is an enthusiasm for devices that prioritize style and performance.
So if you’re looking for a deal on one of the best tech wearables on the market, you’ll want to go somewhere else. This is for the individuals who don’t mind additional investment in exchange for flare—plus a little bit of clout.
Read more: Best Sleep Trackers
Like the late Aldo Gucci said, “Quality is remembered long after price is forgotten.”
Sara Klausing is a contributing style editor with over ten years of experience. Following roles at Vogue and Google, Klausing specializes in future-facing coverage at the intersection of fashion, culture, and technology.
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